Ledda: Reach the accounts that are ready, right when they're ready. At any given moment, 97% of your target market has no reason to buy. The other 3% just gave one: a new sales leader hired, a funding round closed, a competitor's contract expiring, a spike in hiring for the exact role your product serves. Most sales teams treat both groups the same. They blast the whole list, burn their domains, and wonder why reply rates keep falling. The problem isn't the pitch. It's the timing. Ledda finds the 3%. We monitor buying signals across your entire market, surface the accounts that are ready now, and turn each signal into a prioritized, personalized outreach motion your team can act on the same day. What that looks like in practice: Your ICP becomes a living definition, not a static filter. Signals are matched against it continuously. When an account crosses the line from "someday" to "now," your reps know first, with context on why the moment matters and what to say. The result: fewer touches, better conversations, and pipeline built from accounts that were already leaning in. Built for B2B sales teams who are done spraying and praying.